Inspiration snippet

Inspiration snippet

From Traditional to Digital-First: How a Health Insurer Transformed 600+ People Around Customer Missions

A case study in commercial transformation. Where marketing and service became one seamless operation The Challenge: Ambition Meets Reality A top-4 health insurer in the Netherlands had a clear ambition: differentiate through service excellence. Move from traditional insurer to digital-first organization. But here’s the catch: where human interaction matters, make it truly exceptional. Bold vision….

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Point of View | Blogging | Inspiration snippet

Strategic Market Solutions: The Art of Non-Obvious Thinking

Why the best market strategies come from those who dare to challenge conventions The Rare Combination Great strategic market solutions don’t come from a single skill. They emerge from a rare combination of three capabilities: This combination is uncommon. And that’s precisely why most market strategies feel… predictable. But there’s another dimension that separates good…

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Point of View | Inspiration snippet

Business Growth Sparring. The Conversations You Can’t Have Internally

The higher you climb, the quieter it gets. Not because there are fewer voices around you, but because there are fewer voices you can truly trust with what keeps you awake at night. You’re the founder with an over-loaded team that cannot keep up with the speed of your thinking. You’re the commercial leader who…

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Inspiration snippet | Blogging

New Collaboration: Purple Peaks x Team Sonnemans

We’re excited to announce our partnership with Team Sonnemans. Founded by Maton Sonnemans in October 2024, Team Sonnemans supports organizations in crafting customer-centric and innovative business strategies – always as a team effort. Maton and Dries Laurs share a long-standing history of collaboration, including their time at VODW, helping Dutch corporates transform and innovate. With…

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Blogging | Inspiration snippet

The Spirit of the Craftsman: How Expertise Inspires

In Japan, there is a concept known as Shokunin kishitsu – the “spirit of the craftsman.” It embodies a pursuit of perfection through repetition, discipline, and self-improvement, driven by respect for the craft and the process of crafting itself. At its heart lies simplicity and the belief that true mastery is achieved through humble repetition…

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