In Japan, there is a concept known as Shokunin kishitsu – the “spirit of the craftsman.” It embodies a pursuit of perfection through repetition, discipline, and self-improvement, driven by respect for the craft and the process of crafting itself. At its heart lies simplicity and the belief that true mastery is achieved through humble repetition…
Why the best market strategies come from those who dare to challenge conventions The Rare Combination Great strategic market solutions don’t come from a single skill. They emerge from a rare combination of three capabilities: This combination is uncommon. And that’s precisely why most market strategies feel… predictable. But there’s another dimension that separates good…
Most companies confuse brand positioning with business positioning. They polish their messaging, refine their visuals, and perfect their tone of voice. Meanwhile, they continue doing exactly what everyone else does. The real question isn’t about communications. It’s about strategic choices: where do you stand in the customer’s mind, against competitors, and against alternative solutions? The…
Starting a new business is exciting but also a lot of work: insurance, banking, phone lines, email addresses… the list goes on. Thankfully, some companies have it all figured out. Kudos to the Chamber of Commerce and the very smooth banking experience at Knab! But then there’s the frustrating side. Like transferring a phone subscription….
We’re excited to announce our partnership with Team Sonnemans. Founded by Maton Sonnemans in October 2024, Team Sonnemans supports organizations in crafting customer-centric and innovative business strategies – always as a team effort. Maton and Dries Laurs share a long-standing history of collaboration, including their time at VODW, helping Dutch corporates transform and innovate. With…