Inventive Market Strategies for Ambitious Midsize Companies

Experience the name
THE PURPLE PEAKS WAY

Not just solving problems. Shaping new possibilities.

At Purple Peaks Strategies, we’re the inventive market strategy sparring partner for founders, leadership teams and commercial directors of ambitious midsize companies who want to make their business ready for what’s next.

We help you craft strategies that move markets
Getting to what actually motivates people, then building strategies around that energy. We work directly with the people who need to make it happen. Finding the moves others don’t see. We’re here to give you another perspective, a bit of push, and a clear sense of direction. Your team grows braver. You stand stronger in your market. And then it’s time for us to move on.

Here’s what you get
Fresh thinking, clear intent and relentless focus on helping you serve your customers better. But it doesn’t stop there. Our real job is to empower you to improve results yourself. Better. Every time.

Customer First. Always

Your customers’ needs and behaviors are driving everything we do, building it up from outside in

Practical Ingenuity

We break the mold with fresh, out-of-the-box thinking. Brutally honest, no hidden agenda

Impact You Can Build On

We take solid steps that deliver real impact. For customers and your results.

THE IDEAS WE LIVE BY

We don’t believe in strategy for strategy’s sake

At Purple Peaks we believe in building strategies that people inside your company want to work with and that markets can’t wait to respond to. The result? A strategy that energizes your people, excites your market, and moves your business forward.

Co-creating your business of tomorrow

Strategy is only powerful when your people believe in it. That’s why we co-create, not dictate.

every journey starts with clarity, problem to solve

Every journey begins with clarity: uncovering the true problem to be solved.

Strategies that excite people and markets

We blend business, customer, and competitive perspectives into strategies that actually move markets.

customer-fueled, energize people and markets and teams

We trade glossy decks for brave and energized teams and actionable outcomes.

Our story

Less process. More progress. Real impact.

For years, I worked inside top-tier strategy consultancies. I saw the brilliance – and the waste…
Brilliant minds spent more time perfecting presentations than solving problems. Clients got impressive decks but often struggled to turn them into action. I want to focus more on what actually creates value: The sparring. The insight. The impact.

There’s a better way: Less process. More progress. Real impact.
I work in the space between the extremes, focused on strategic marketing where growth starts with customer insight and clarity of market position. With the rigor of a top-tier consultant and the focus of an independent partner. More energy in solving the problem, less in managing the process.

Inventive for impact.
We bring creativity, originality, and practical ingenuity to every challenge. That’s our edge. Fresh angles. Bold ideas. Not for ego but to unlock real value for your clients, your business and your team. No predictable frameworks and polished decks. We ask the tough questions, challenge assumptions, and co-create strategies that work in the real world.

Sharp, insight-led marketing direction that connects ambition to action
Strategies that are both ambitious and feasible, because they’re co-created with the people who will make them real. Giving your team the tools, confidence, and autonomy to turn insight into action and action into growth.

Co-creating for success

People make all the difference

Small Smart Squads

Real change happens in compact teams – 3 to 15 people – where we bring together:

  • Intensive co-creation
  • Contagious energy and courage
  • Healthy constructive conflict
  • A curated blend of fresh talent and seasoned pros

Scale up fast

Need more power? We connect instantly with a vibrant network of experts:

  • Data minds, CX visionaries, martech specialists
  • Innovators who turn ideas into impact
  • The right team, assembled fast, working seamlessly to hit your goals
WHO I AM AND WHAT I BRING

Backed by 30 years of consulting experience in the Dutch market

Dries Laurs is a seasoned strategic marketing consultant in the Dutch market who has assisted clients in over 100 commercial assignments to improve their market and customer service performance.

Dries Laurs, Purple Peaks Strategies


An independent thinker with an authentic, unconventional edge

Combines an adventurous spirit with a restless intellect. Always seeking sharper insight, never settling for the obvious. Where others see complexity, I find patterns and shape clarity.

Allergic to the superficial and drawn to work that matters: deep listening, critical thinking and the courage to move from insight to action. Because ideas only gain meaning when they come to life.

Empathetically sharp, I sense what drives people beneath the surface. I help leaders steer. Not by standing in front, but by standing alongside.

Thinks in systems and act with intent. Loves putting things together and into motion. Not just strategy as direction, but strategy as momentum.

Dries in brief: strategy with impact

  • Marketing strategist and customer operations expert with 30+ years of experience
  • Known for blending data and intuition to spot patterns, simplify complexity, and turn challenges into actionable plans
  • Led 100+ commercial projects across the Dutch market, building deep expertise in strategic marketing and services.
  • In 2024, founded Purple Peaks: a boutique consultancy for bold, inventive projects that deliver real market impact.

Industry Experience

  • Insurance
  • Health Insurance
  • Energy
  • Professional Services
What customers say

A Selection of Work


Engagements are covered by non-disclosure agreements, so customer names have been anonymized.

Post-merger integration strategy | Midsize Agricultural Insurer

“Dries demonstrated strong strategic thinking, with his soft skills towards the Supervisory Board and cooperative-members proving crucial for acceptance.”

Brand repositioning strategy | wholesaler in construction materials

“We worked closely in intensive two-week sprints. We successfully completed the project with Dries gently taking the helm at crucial moments.”

Business concept design | international Mortgage Bank

“Dries was like a father to the concept. In 10 weeks, we developed it, including initial validations, design prototypes, operational consequences and a business case.”

Customer service redesign | top 4 Health Insurance company

“We gradually grew the project team from 2 to 20 people, with Dries involved from the start as the organizational architect for our new agile service organization of over 600 people.”

Business development program | top-tier Dutch Law firm

“We never had to worry about new work, but now we must chase it more actively. Dries taught us how to do this in a structured way, giving each practice individual attention and advise.”

developing a new proposition | health services company

Under construction. Details will follow when launched

30+ years of experience in market strategy and customer operations

The Challenges we can Tackle for you

core solutions
GRowth sparring
the origin of the name Purple Peaks

Using the power of purple to reach new peaks

Creativity and imagination leading to a new series of highs.

combining the energy of red with the calmness of blue
The color purple…

Purple is a color that merges the calming and harmonious aspects of blue with the energetic and passionate qualities of red. It symbolizes creativity and imagination. Both relaxing and inspiring, purple fosters innovative and original ideas. We term this ‘inventive,’ which perfectly reflects what we aim for at Purple Peaks.

peak performance, peak perspective
Peaks as highest point

The highest, strongest, or best point, value, level, or skill. Peak reflects the pinnacle of achievement that we aspire to reach for your business.

Purple Peaks

Also refers to two mountain peaks in the state of Colorado, US, 3.887 m high.

Let’s team up

And discuss what keeps you occupied. Interested in setting up a call and see what Purple Peaks can do for your business?

Let’s connect!