For ambitious leaders who want to unlock their next stage of growth
who we work witH
Ambitious Midsized Service Companies in the Dutch market
We partner with leaders that refuse to settle for the status quo – ready to shape what’s next and unlock their next stage of growth. Founders, leadership teams and (commercial) directors of ambitious midsize companies and challengers in dynamic, service-driven industries. From professional services, insurance to healthcare and energy.
If this feels familiar, you’re exactly the kind of company we love to work with:
Sectors where we feel at home
From damage to life insurance, from retail to corporate. We understand the complexity of insurance – and what truly matters: creating value, clarity, and confidence for customers in every interaction.
Damage | Health | Life | Income
Health insurers, care providers, and health tech innovators. From customer operations to bold service innovation in a tightly regulated world where real impact starts with people-centered care.
Health Insurance | Health Providers
From traditional suppliers to sustainable energy pioneers. Go-to-market strategies and commercial transformation in a rapidly changing energy market.
Distribution System Operator | Energy Suppliers | Durable Energy
Law firms, accountants, consultants, and other knowledge-driven service providers. From business development and innovation to sharp positioning strategies.
Legal | Accounting | Consulting
OUR JOURNEY TOGETHER
it often starts with one tough question
“Our market is changing, but we’re not sure how to respond.” Or: “We want to grow, but our current approach isn’t getting us there.”
Getting Acquainted & Exploring
We take the time for a real conversation. We want to understand where you stand, what your ambitions are, and if we’re a great fit. This first session is always obligation-free.
quick win, sparring or deep dive?
Some clients kick off with a Second Opinion or our Strategy in One Day. Others dive straight into a longer journey. We customize the approach to match your situation and urgency.
cO-create with you or your team
We always collaborate with your best people. They know the business inside out; we bring the fresh outside perspective and proven methodology.
turning Insights into action, action into growth
What customers say
A Selection of Work
Engagements are covered by non-disclosure agreements, so customer names have been anonymized.
Post-merger integration strategy | Midsize Agricultural Insurer
“Dries demonstrated strong strategic thinking, with his soft skills towards the Supervisory Board and cooperative-members proving crucial for acceptance.”
Strategy | Stakeholder management | Insurance
Brand repositioning strategy | wholesaler in construction materials
“We worked closely in intensive two-week sprints. We successfully completed the project with Dries gently taking the helm at crucial moments.”
Repositioning | Co-creation | Retail
Business concept design | international Mortgage Bank
“Dries was like a father to the concept. In 10 weeks, we developed it, including initial validations, design prototypes, operational consequences and a business case.”
Innovation | Speed | Financial
Customer service redesign | top 4 Health Insurance company
“We gradually grew the project team from 2 to 20 people, with Dries involved from the start as the organizational architect for our new agile service organization of over 600 people. See also our blog.”
Transformation | Customer Service | Health
Business development program | top-tier Dutch Law firm
“We never had to worry about new work, but now we must chase it more actively. Dries taught us how to do this in a structured way, giving each practice individual attention and advise.”
Sales enablement | Professional Services
developing a new proposition | health services company
Under construction. Details will follow when launched
New category | Health
Do you see a fit?
Let’s discuss what keeps you occupied. Interested in setting up a call and see what Purple Peaks can do for your business?